The characters in Aeschylus’ Agamemnon create only fear and no pity in each other and in the audience

I agree with this statement to a certain extent, however, I think it does not represent the whole of the Agamemnon. I think that what invokes pity, are events, rather than characters, that have preceded the play. There are mixes of passive and fearsome characters in the Agamemnon. Clytemnestra and Aegisthus are an example of fearsome characters, when she kills Agamemnon and Cassandra, and he threatens the chorus near the end of the play. The chorus are relatively passive throughout the play until aggressive actions towards Aegisthus at the end.The first idea of fear that does appear in the play is with the prologue of the play with the watchman; â€Å"Whenever I find myself shifting my bed about at night, wet with dew, unvisited by dreams because fear instead of sleep stands at my side to stop my eyes closing fast in slumber†¦Ã¢â‚¬  (l. 13) This is immediately demonstrative of the fear that his mistress, Clytemnestra, instils in him. It affects the watchman so much so, that hi s fear stops his â€Å"eyes closing fast.†This is the first indicator in the play that Clytemnestra is stepping into her role as the ‘Iron Lady’ of Greece. We know that she has set up a type of communication which allows her to know whether or not the Greeks have beat the Trojans, and whether or not their coming back. This gives her time to prepare her trap. I think for this reason, she probably emphasised the importance of the watchman’s role, and the punishment that would be inflicted should he fail his task.The chorus also demonstrate fear â€Å"There were times I thought I’d faint with longing [for the Greek armies to return]† â€Å"I have long had silence as my medicine against harm l. 539. † This is not implicit as to who will â€Å"harm† them if they ever break their silence, but they are obviously trying to hide something from the herald and the â€Å"kings† that have returned. The dramatic irony in this play also shows how the audience and the chorus know something that the herald and the kings do not know.It seems like Clytemnestra has secured their silence, to make sure that the men returning home do not know about the doom that awaits their King Agamemnon. An abstract idea of fear that is presented by Aeschylus is through Clytemnestra, by demonstrating the potency of fear, and how it can make people do things that they would not otherwise do. She makes Agamemnon step on the purple fabric through her.

Newell Company: The Rubbermaid Opportunity Essay

In October 1998, Newell Company was considering a merger with Rubbermaid Incorporated to form a new company, Newell Rubbermaid Incorporated. The agreement would be through a tax-free exchange of shares valued at $5.8 billion. Newell had revenues of $3.7 billion in 1998 across three major product groupings: Hardware and Home Furnishings, Office Products, and Housewares. Rubbermaid is a renowned manufacturer of a wide range of plastic products ranging from children’s toys through housewares. Once the transaction is completed, Newell will begin he process of assimilating Rubbermaid’s operations through a process called â€Å"Newellization.† The companies expect that the merger will create synergy through the leveraging of Newell Rubbermaid brands. By 2000, these efforts are expected to produce increases over anticipated 1998 results of $300 to $350 million in operating income for the combined company. Reading the case analysis, there are many issues that I feel are concerning this merger and I feel that Newell should not process with this merger. First of all, this is a tough and alarming challenge to Newell’s capacity to integrate and strengthen acquisitions. How would Newell bring Rubbermaid into the newellization process since they have completely different products? Another question that comes to mind is how does Newell coordinate all its divisions and what changes will it have to make to create synergy with Rubbermaid? Does the newellization process fit for Rubbermaid? Lastly, are the risks acceptable for Newell to merge with Rubbermaid? Newell needs a very well thought out business plan and has to answer these questions before they proceed. There are advantages and disadvantages in this merger. I will start with the advantages. If this merger goes through, it will be a quantum step in Newell’s growth. The merger will be uniting two companies that are leaders in their industries. Through the merger, Newell will gain the international presence that Rubbermaid has. Both companies can create synergy within their divisions and Newell can expand their product line internationally. There  are certain products in Rubbermaid’s product line that Newell does not have. Another advantage the merger will create is increased operating income. Some disadvantages of the deal are that Newell would be exposed to a tough challenge to the company’s capacity to combine its acquisitions. One big disadvantage is the risk that is involved in the deal for Newell. Newell is a very respectable company, and a company whose customers are very satisfied. They are very successful with their acquisitions due to their exemplary newellization process. Rubbermaid currently has many problems with their company such as bad customer relations, their operations are not lean, increases competition has taken away market share, and their financial targets seem unrealistic. Newell needs to understand these problems and realize what they will have to deal with if they join with Rubbermaid. Doing my research I have come up with many more disadvantages than advantages toward this merger and that is why I feel that these companies should not merge. In today’s business world, companies change hands all the time through mergers and acquisitions. Most of the time, the security propositions of new ventures are disregarded. Company A may have the most secure network, but when they couple this network with Company B, you’re exposing your company to a whole new set of risks. The first step is that Newell needs to assess the business risk. Reputation loss is an issue, which Newell will be affected by. Rubbermaid has bad customer relations because it has angered its most important retail buyers with the heavy-handed way it has passed its rising costs. They have given their competitors a lot of shelf space. A big question mark comes to my mind is when I think about how Newell will bring Rubbermaid into the Newellization process. Newellization is described as a â€Å"well established profit improvement and productivity enhancement process that is applied to integrate newly acquired product lines.† The newellization process includes the centralization of key administrative functions including data processing, accounting, and EDI, and inauguration of Newell’s rigorous, multi-measure, divisional operating control system. Reading the case analysis, Rubbermaid is extremely incompetent in these areas. Their operations are one of their biggest problems. According to the  case, â€Å"although it excels in creativity, product quality, and merchandising, Rubbermaid is showing itself to be a laggard in more mundane areas such as modernizing machinery, eliminating unnecessary jobs, and making deliveries on time.† Looking at Rubbermaid and analyzing their problems, they have to tally the opposite qualities of companies that Newell has acquired in the past. Newell’s acquired companies were mature businesses with unrealized profit potential. Rubbermaid has had a mature business for quite a long time and I do not see any room for unrealized profit potential. They have a very big international presence and Newell will end up hurting themselves once they have to deal with Rubbermaid and their incompetence. I do not feel that the newellization process fits Rubbermaid because these are two companies that have been around for a while, and it is not like Rubbermaid is a start-up or a fairly recent company that can be changed around quickly and all of the sudden have lean operations, which newellization has proved it can do with previous acquisitions. Newell should stick to their business principle and do what they have done in the past, which is to acquire small to medium sized companies and integrate them into the newellization process and create an enormous amount of synergy. I always believe that one should do something that they know best or have experience in and not pursue a totally different market in which that have no experience in. In this case, Newell does not have any experience with acquiring a company that is worth billions. A merger example that recently occurred which has turned into a blunder is the AOL Time Warner merger. These were two totally different companies in different industries that thought they could merge and be a giant in the Internet and Media/Entertainment industry. The outcome of this merger is that the CEO’s of both companies are being laughed at in the business world. AOL Time Warner stock price is in the dump and the company is in real trouble. Newell can avoid all this by again looking at their previous acquisitions and seeing what type of companies they acquired, which were companies with unrealized profit potential and who had the ability to create synergy in a short amount of time with Newell’s existing divisions. In conclusion, the deal is attractive for Newell but is not worth the risk that is involved. The key to merger and acquisitions is to not jump on your first instinct and just merge or acquire a company that’s price looks cheap.  You have to determine what the company will look like in the future. Lack of foresight will cause a huge problem. Rising raw material costs along with Rubbermaid’s operational problems will impair the whole newellization process. Rubbermaid has very sour relationships with their clients and Newell will have an extremely difficult time fixing those relationships. If the two companies merge, only investors or individuals who follow business news will know that these two companies are one. The average customer will still know of Rubbermaid as Rubbermaid. I feel that Rubbermaid brings a lot of heavy baggage to the table and will hurt the smooth and exemplary business that Newell has attained.

Retention, human resource management Essay Example | Topics and Well Written Essays - 750 words

Retention, human resource management - Essay Example these localized incentives might work towards retaining the most efficient employees of the organization. The idea is not about spending more time on these incentives but lie son designing effective programs that are workable. According to the human resources’ vice president of Great American Insurance Group of Cincinnati, â€Å"We want that manager feedback, that peer-to-peer recognition. It becomes very personal† (Shepherd). Such programs also help the colleagues to be familiar with each other better. Apart form the decentralized programs and practices there are centralized programs, which applies to all the employees fitting a particular criterion. For instance, such incentives might be based upon the length of service period. Some employers however like to mix up both centralized and localized incentives for a better outcome. This again requires training of managers such that they might implement and design the incentive programs effectively. A survey reveals that a round 27 percent of the firms arrange such training programs for managers. An example is provided in case of Everett Clinic where the managers are happy with small but personal rewards, which might not be expensive but are effective. These are expressed in the form of gift cards, Caught in the Act cards, Pat on the Back cards for different levels of skills and competence. The upper level of hierarchy provides the support for such programs in both financial and no financial terms. According to the company, their employee satisfaction is around 80 percent. In fact budgetary constraint is not the only motivation behind such programs. Such retention practices encourage creativity for developing such programs some of which gain instant recognition. Employers even resort to the use of social media such as Facebook and Twitter to appreciate their efficient employees. This helps in gaining public appreciation for these employees. Thus the article mainly talks of tapping the employeesâ€℠¢

Entrepreneurship and Small Business Development Essay - 1

Entrepreneurship and Small Business Development - Essay Example This research will begin with the statement that the project constructs a feasibility study on a new venture creation. The emphasis is on the role of the entrepreneur and the process of applying relevant theories and concepts. â€Å"According to intellectuals and business experts, the definition of entrepreneurship is simply the combining of ideas; hard work and adjustment to the changing business market†. Entrepreneurs use personal initiative and engage in calculated risk-taking, to create new business ventures. This can be achieved by raising resources to apply innovative new ideas that solve problems, meet challenges and satisfy the needs of a clearly defined market. Understanding the importance of how entrepreneurs develop, the circumstances that can encourage or induce entrepreneurship and the beliefs of entrepreneurs could prove helpful both in supporting the existing class of entrepreneurs along with boosting economic growth. The selected business entrepreneur is Steve Jobs, the founder and Chief executive officer of Apple since 1976. By 1980, Apple had released three improved versions of personal computers whose success made this founder a multi-millionaire.   An innovative computer pioneer who helped found Apple Computer and returned to the company to bring it the second period of success in the industry. The characteristic that is going to be tested and discussed is the innovation theory. The context will explore innovative entrepreneurship which looks at the development process of an idea into an application.  pplication. Innovation can be defined as â€Å"Transformation of a new idea into a new product or service, or an improvement in organization or process† (Heye 2006). The paper is set to describe the entrepreneurial and innovativeness of Steve Jobs while at the same time providing a detailed literature review of the development of small business and the role of innovation in the process. In addition, the paper takes a closer lo ok at the ways employed by Steve Jobs in making Apple a top company in the US and the world in general. Literature Review Innovation and creativity is a concept that enables the entrepreneur to exploit new ideas from concept to completion. This entrepreneurial characteristic implies the discovery, assessment and exploitation of opportunities. In perspective this leads to new products, services or production processes; new strategies and new markets for products and inputs that did not previously exist (Shane and Venkataraman 2000). Similarly product innovation could be a new model in the existing product range or a new product outside the existing range but in a similar field of technology. â€Å"Moving the focus to product innovation leads to very different conclusions on how alternative institutional set-ups affect economic performance† (Bengt-Ã…ke Lundvall and Vinding 2004). This demonstrates the advantage of product innovation as it can lead to an increase in profitability for organisation that implements the support of product innovation in their corporate strategy. To thrive in the globa l economy, entrepreneurs must rise to the challenge of achieving prosperity through increasing innovation. For instance, NESTA’s Innovation Index shows that companies that introduced a new product from 2002 to 2004 saw an average employment growth of 4.4% during the subsequent 3 years compared to 2% for non-innovative businesses (Design Council 2011). Research overtime has developed and shown that since the early work of Schumpeter (1950) the role of an entrepreneur has been linked with innovation. Amabile et al. (1996) define creativity as â€Å"the production of novel and useful ideas† (p. 1155), while Heye (2006) refer to innovation refers as â€Å"the implementation or transformation of a new idea into a new product or service, or an improvement in organization or process† (p. 253). Stevenson and Gumpert (1985) further indicate that innovation is the â€Å"heart of entrepreneurship† (p. 85). Therefore, entrepreneurship is viewed as a prime source

Feminist approach to The Awakening Essay Example | Topics and Well Written Essays - 500 words

Feminist approach to The Awakening - Essay Example ark gender inequalities between men and women, and so awakened women like Edna chooses suicide over a life of limitations that her womanhood brings to her. Birds stand for imprisonment and the possibilities of being free. The mockingbird and parrot at Madame Lebrun’s house represent one of the freedoms that women lack: freedom of speech. These chattering birds irritate Là ©once: â€Å"Mr. Pontellier had the privilege of quitting their society when [these birds] ceased to be entertaining† (Chopin 2). He shares the sentiments of other men who find women’s stories as inane. At the same time, the power to leave women as they talk represents the power of men over women’s freedom of expression. They can overlook the female voice and get away with it. Women, on the contrary, are forced to listen to and to obey what men tell them. Birds, in addition, stand for the feeling of being trapped as a woman. A woman is ensnared already as a woman, and more so, when she is married. One time, Edna weeps after Là ©once charges her for being an irresponsible mother, and she feels: â€Å"An indescribable oppression, which see med to generate in some unfamiliar part of her consciousness, filled her whole being with a vague anguish† (Chopin 14-15). She slowly realizes that her gender has put her inside a strong figurative cage. Birds also signify freedom. The ability to open one’s wings and to fly is an action of complete freedom. Mlle. Reisz tells Edna to develop stronger wings for her artistic desires. Wings represent the strength of flight; it suggests the lack of boundaries in the sky. As a married woman, nevertheless, Edna cannot stretch her wings and fly, because she is in a cage of her gendered roles as a wife and a mother. The sea stands for Edna’s yearning for escape. Edna sees the ocean as her only escape from her limited world. In the sea, she can swim and flee from her husband’s controls of her actions. She can leave behind her roles as a mother too. She believes

Microcosmos Essay Example | Topics and Well Written Essays - 1000 words

Microcosmos - Essay Example The orders which are presented in the Microcosm film encompasses dragonfly, grasshoppers, rhinoceros beetle, praying mantis, moth, cutworm, ant, dung beetles, wasps, sacred beetle, bee, climbing caterpillar, wriggler, swallow-tail butterfly, 3rd instar larvae hatching into butterfly, black ants, spiders in their spider web, cricket, pavement ant, ladybird with seven spots, great peacock moth and a mosquito. In addition, cabbage looper caterpillar is also depicted.The behaviors exhibited include geotropism which is seen in the growing plant tendrils. In addition, insect pollination is also exhibited. Also, a bee is portrayed sucking nectar from a full blown flower. In addition, black ants are seen feeding on excretion materials from the thrips. Also, lady birds are seen mating. Caterpillars are also seen depicting mimicry and camouflage to evade predators. In addition, the slug is seen gliding in a moist environment covered with green grass. Slugs are also seen mating. One of the most surprising bit about the film is the bit a caterpillar is seen breaking out of a cocoon and then feeding on it afterwards. Furthermore, the film shows a spider which abruptly pounces on a grasshopper and stops it from escaping by deploying its spider web to tie them up. It’s fascinating to observe how insects are trapped in a spider web and later fed on by the king spider. An additional intriguing observation is made on how preys are trapped then wrapped by a spider web to paralyse them to enhance the liberty of the king spider to feed on them.

Answer to discussion board post Assignment Example | Topics and Well Written Essays - 250 words

Answer to discussion board post - Assignment Example ers aiming to effectively relay knowledge, it would be appropriate therefore, to assess the general or predominant learning styles of the students to provide the learning strategies that would maximize the students’ potentials to learn. This would also entail teaching applicable study skills like â€Å"active listening, reading comprehension, note taking, stress management, time management, test taking, and memorization† (Education Corner, 2011, par. 2), as needed. The strategies for applying study skills could be different depending on the subjects, such as English, science, history or mathematic classes since the subjects have diverse thrusts, learning objectives and focal points; but the study skills remain the same. For instance, English classes aim to develop students skills in grammar, writing, reading and comprehension which requires study skills that would develop proficiencies in these areas (note taking, reading comprehension, time management). On the other hand, for mathematics, skills could be apty developed through practice and provision of visual learning aids, such as flashcards, charts, or graphs, as needed. History requires a lot of reading and science subjects need both reading and applications, where active listening, note taking, time management and memorization would assist students in enhancing their potentials to learn. It is a matter of using the most appropriate strategy to apply the study skills deemed needed to impro ve learning and academic performance of

Becoming A Master Student Term Paper Example | Topics and Well Written Essays - 250 words

Becoming A Master Student - Term Paper Example The book contains both study and life skills for the students to learn. The students can use these skills to invent their own ways of being successful in the Master studies. One of the most useful lessons in the book is the learning styles inventory. The author has explained a whole range of learning styles and has left upon the students to choose their styles from among them as they match their individualistic needs. The author has explained it with the example of a cell phone. A user can learn how to operate a new cell phone in numerous ways. He/she can either just start playing with the keys to know their respective functions, he/she can use the knowledge of the past cell phone and try that on the new one to see how the new set compares with the old one, he/she can use the user’s manual as a guide to learn the use of phone or else, he/she may consult someone who already posses the very phone. Likewise, students can discover their own learning preferences and check out vario us styles to see what best works for them. After the learning styles inventory, the reader is supposed to complete an exercise so that the concepts thus gained become ingrained in mind. Then, the author discusses the multiple intelligences and the VAK system.

Advocacy in action Essay Example | Topics and Well Written Essays - 1000 words

Advocacy in action - Essay Example Cases that occur are for instance nurse on nurse conflict, incivility in nursing, horizontal conflict as well as lateral conflict (Hover, 2010). A majority of nurses are scared of speaking out when they see incivility being conducted to other nurses or they do not know what is and is not the tolerated behavior (Harris, 2012). The question is why do such caring experts allow such behaviors to exist? How can nurses stop horizontal conflict and welcome those entering the nursing career with open arms and caring hearts? This paper will discuss horizontal violence and incivility in nursing. It will also examine some key ways of addressing such hurtful and non-caring behaviors to the hospital administration and its stakeholders in the form of a letter. Horizontal violence refers to an aggressive or hostile behavior by group members or an individual towards another individual or persons of another despised group. Critics refer to this as inter-group rivalry or violence. It is endemic among the health care environ, and it is a destructive and unacceptable phenomenon (Hover, 2010). All nurses are urged to work together to tackle issues of oppression and eliminate any unhealthy actions from the workplace. Horizontal violence may be conscious or unconscious behavior. The conflict normally causes emotional, psychological and spiritual damages. It can also have devastating and enduring effects on the recipient nurse or nurses. It may be covert or overt (Harris, 2012). It is mainly non physical, but at times nurses take it to the extent of hitting, shoving or throwing objects. Horizontal violence originates from an internalized low self esteem or self-hatred as a result of being part of an exploited group (Longo, 2008). Horizontal violence is the inappropriate manner that oppressed nurses use to release tension or stress when they cannot address or solve issues with the oppressor. In a majority of nursing institutions, a dominator model of social organization facilitates wor kplace hierarchy. This limits practice and autonomy of various groups of nurses and, therefore; it functions as an oppressive force. Nurses are grouped into oppressive structures and unequal power relations in the workplace system (Hover, 2010). Some groups of nurses such as supervisors within each particular station automatically adopt inflated attitudes and feelings of superiority. Some groups, such as new nurses, automatically adopt submissive feelings and attitudes and, therefore, they seem to be helpless within the health center (Harris, 2012). The internal conflict, caused by conforming to structural demands, leads to the buildup of low self esteem and self-hatred of certain groups of nurses that eventually causes horizontal violence (Hover, 2010). Horizontal violence refers to a symptom of the dynamics involving oppression and a feeling of powerlessness (Hughes, 2005). These factors are common in health care just as water is common to fish. They shape, mould, as well as dicta te, the behavior of nurses within the workplace culture. Horizontal violence is an example of harassment to those who are from different status quo (Hughes, 2005). Horizontal violence among nurses is as a result of history and politics of the western civilization and practices and ideology associated with the stereotyping and socialization classes of people in western culture, especially females. It is a cultural and system issue, a symptom of a spiritually, psychologically and emotionally toxic and oppressive environment. Even though, individual pathology flourishes in an environment that supports and condones aggressive behavior,

Value Based Management Research Proposal Example | Topics and Well Written Essays - 1500 words

Value Based Management - Research Proposal Example This project is therefore an effort to find out the importance of value based management and how companies are doing it. The realisation for a need to identify the key stakeholders in order to optimise their contributions towards the cause arose when the modern management principles were experimented with. Stakeholder concept was originally defined as, "those groups without whose support the organization would cease to exist". But the term 'stakeholder' as such was introduced by the Stanford Research Institute in 1963, for generalising the notion of 'stockholder' when the term was made a part of the internal memo (Zsolnai, 2006). These days management encompasses a range of issues involving various aspects like environment friendliness, adherence to rules and regulations, management of the human resources, ethical business practices and of course the profitability of the operations. Japanese management philosophy of commitment to serving the timely needs of a stakeholder has been at the back of the concepts like JIT, and Kaizen. Value based management, in a way is termed to carry forward these very p rinciples. Koller (1994) finds out that one of the key reasons behind the failure in delivering the objectives is the setting of unrealistic performance targets. While underlining the fact that value is created only when companies are able to invest the capital at rates exceeding the cost of that capital, Koller (1994) state that value based management helps companies in devising the targets in such a manner that they get strategic as well as operating advantages. Even an ordinary individual investor expects profits from investing in shares of an enterprise. As a result, the investor keeps comparing his or her holdings with other such investment opportunities. It is for the company and its management to retain the interest of such investors into the enterprise. While devising suitable strategies for value based management, it is equally important that the enterprise is able to take stock of the outcome as a result of implementing certain policies and decisions. Therefore, the search for suitable metrics in order to measure economic performance represents an essential area in theory and practice of company management. In these times of globalization, liberalization, market deregulation, cut-throat competition and industry consolidation, value-based company management becomes all the more important. The manner in which some of the reputed banks and companies have melted during the ongoing recession around the world, is an indicator that if the company is not able to make itself strong enough to take on uncertain times, it will have to face the heat. Rationale of the Study As the industrial activities see an upsurge on global scale, it requires the stakeholders to be more conscious about their investments, risks and operating conditions. For example, when the Lehman Brothers announced bankruptcy in 2008, the world community was taken aback. But, subsequently, stakeholders started taking more active interest and becoming more aware about the operational details and financial health of the companies. With an objective of maximizing the market value and using the 'shareholder value' enterprises have now started resorting to newer evaluation models. The idea

Southwest Airlines Co. †2007 Essay Example for Free

Southwest Airlines Co. – 2007 Essay Southwest Airlines Co. – 2007 Case Analysis On the brink of airlines’ market share battlefield, many of the companies failed to launch new strategies and price controls because of fuel prices, market requirements and safety issues. Along with the history of low price policy that Southwest Airlines started to implement decades ago, the recent challenges and soaring competitive behaviors made that company pass huge obstacles. Southwest Airlines manifested the new growth in Texas air carrier businesses and located itself on the top of carriers’ prime ranking (Southwest Airlines). In this case the concept will be depicted and insights made on that topic. This will be done by starting with the organizational structure of that corporation and classifying many aspects of the entire growth and the difficulties of Southwest ending up with chartings and contribution graphics of company’s activities done last years. By analyzing all the consequences and in-depth research of the financial, hierarchical and structural management of Southwest Airlines, many decisional revelations will be discovered and exposed thoroughly. Theoretically, all the targeted issues that could evolve all the strategic workouts of that company cannot bypass the key solutions without highlighted marks. Southwest Airlines should be more decentralized organization Nowadays, all companies are taking a strategic view on whether or not to decentralize or centralize, and which system is more eligible for them. Centralization of organization is the strategy of assigning and transferring decision-making authority and ability to higher levels. On the contrary, decentralization is the transferring of the latter to the lower levels (Adampieniazek). The first challenge started by an air carrier’s investment adviser, Rollin King, who firmly offered the flight between three big metropolis cities in Texas. Rollin King convinced the organization’s supreme board that by achieving this goal of consequent enlargement of flights in different cities by low-flight-fare strategy, Southwest Airlines can compete against the giant air carriers. Considering that his position was not high enough for typical centralized â€Å"bureaucratic† organization, the decision-making allowance and admittance by the board can be pledged to be in a decentralized shape. In this occasion, launching the new flights took start and year by year increased Southwest’s revenues, opening the broad business opportunity emerged new challenges with other air giants. King’s foreseen assumptions and predictions over the future were profitable to the company his assumptions helped the financial statements annually. The company has had a team spirit approach accumulated throughout the years. The reason for this is the company believes that employees are first, not the customers. Their high efficient labor is objectively being evaluated and participation in decision-making is important. By halting the renovation processes of its headquarter building and delaying to buy new aircrafts Southwest kept all its employees including all benefits, and salaries. From an ethical point of view, the company’s management obtained a huge reputation and respect by its employees and labor organizations. Despite the 20 percent job loss since 2001 in U. S. Airline industry, Southwest kept employing 32,000 employees during any type of difficulties occurred during last couple of years. Making an effort to satisfy customers with low-cost, high efficient and fair quality is one of the Southwest’s main aims. Meanwhile, the have to bear all competitors’ market games and dumping. As a result, air carrier takes care of its precious quantity portion of customers: both permanently and temporarily. Core values and mission statement A mission statement is a statement of main core values, purposes, responsibilities of the organizations. Mission statement, is also an opportunity to characterize the company: who the company is, what the company does, what is it stands for, and why they are doing it. For the company, core values are the values which inform the company on how to reward, guide in making decisions and business processes, as well as, mission statement clarify who the company. They also help to explain why the companies do business the way they do (Southwest Airlines). Expressing the mission statement of Southwest Airlines can preliminarily clarify this company’s mission outlined showoff. The company is aimed to offer their workers a progressive environment in their work with satisfactory prospect for experiencing and growth. Adding to that, innovation and creativity are encompassed for empowering the efficiency of the company. All workers are assured to be treated with the same respect, attitude and concern inside the company. Southwest protected its entire internal strategy in a consecutive order. By keeping almost all the operations aboard despite both company-wide and market-wide financial turndown, Southwest Airlines guaranteed its service enlargement mission for future, even though annual income decreased from 548 mn to 499 mn as of years 2005 and 2006. By handling overall services, Southwest Airlines broadened its operations; accompanying other cities of different states, they derive new goals from their general missions periodically and expand their travelers annually. Continuous enhancements in customer service and relations are always a prime goal of Southwest that is seen in their mission statement (Southwest Airlines). Propose and organizational chart The company gives authority to employees to participate in decision-making. So it turns on that Southwest Airlines is far from centralized structure. Centralized structure is the bureaucratic and all the strategic and organizational issues are solved on the top rank. Therefore, decentralized structured organization then the most befitting organization chart. On the top of the hierarchy is the CEO of Southwest Airlines Gary Kelly. From the hierarchical point of view, Southwest as an organization divided all duties proportionately, from tip to toe, starting from CEO, subordinates, and employees. Considering its decentralized hierarchy, the CEO has two levels of dependants. Inflight and Provisioning Manager controls and maintains all flights, both departures and arrivals from and to the airports. All the law issues, statements, updates and upcoming public affairs are the prime duty of Law, Airports, and Public Affairs Manager. Including both Public Relations and Community Affairs, Customer Relations and Rapid Rewards are subdivisions of Corporate Communications Deputy Management. The Strategy and Planning Department is responsible for all the future strategies, major corporate planning decisions and projects. Vice President of General Counsel is head lawyer of the Southwest Airlines. Purchasing (spare parts, air catering, disposal, airplanes etc. ) department is the main branch of Strategy Planning Department. Recommended Solutions Gradually, keeping its position of low-priced and reliable partner, Southwest Airlines can not only dominate in major cities but it can also expand its target market. For this purpose the company should undock its low-priced policy and revise its state-wide flights. The historical motto of this air carrier is the strategy which is mentioned above. Basically, locating these criteria on board and step-by-step implementing innovative methods for current air carriers’ principals can commonly guarantee its rising reputation and revenues. If company ignores the optimal structured organizational chart then the another option can only be centralized, which does not offer bright perspectives for during the future of the company, as well as, its difficult times, especially when multiple decisions needed. In conclusion, Southwest Airlines, during this economically tied situation, can handle all the financial and corporate difficulties. Southwest Airlines can also hold almost all of its employees in the company and deliver the vital principle throughout its short history. After making thorough research about both the structural and organizational values of the company, it should be mentioned that after a long trail of on-market activities Southwest proved itself both financially and organizationally.

The Process And Problems Of Land Clearing Environmental Sciences Essay

The Process And Problems Of Land Clearing Environmental Sciences Essay Land clearing is an activity of chopping down trees, stumps, and other obstacles from an area as required to increase the size of the crop producing land base of an existing farm, to obtain logs or for urbanization. Australia native forests cover about 164 millions hectares which is about 21% of the continent (WWF 2007). Therefore, 50-100 plant and animal species are disappearing. Australia has the fifth rate of land clearing and clears more bush each year than poverty-stricken countries. It can be said that the number one threat to the survival of plants and animals in Australia is the large scale clearing of mature bushland. Biology A forest is an area with a high density of trees. The Food and Agriculture Organization (FAO) defines forest as a land with trees cover the area of more than 0.5 hectare. 5 metres is the minimum height the trees should be able to reach at maturity in situ (FAO 2006). Forests are further subdivided into cultivated area and natural forests. Natural forests are forests composed mainly of original trees and not deliberately planted. The forest floor is frequently covered with decaying leaves, twigs, and other detritus where recycling occurs. Herbaceous plants such as grasses and ferns blanket the herb layer and get less. Shrub layer is categorized as woody vegetation that grows rather close to the ground. Small immature trees and trees that are shorter than the main canopy level of the tree predominant the understory of forest which give shelter for numerous animals. Canopy is where the most of the forests trees meet and form a thick layer and lastly emergents layers are trees that crown s emerge above the canopy (Klappenbach 2007). Reasons the lands are cleared Some native vegetation communities in the Southwest Australia region has been cleared, basically for food production upwards of 90%. Most landowners are economically stressed to put more land more intensively. In Tasmania, over 100000 hectares of native forest across public and land have been converted to plantation during the last 10 years (WWF 2007). Another constant pressure on Australiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s forests is livestock grazing and also fires. The international timber trade is currently the major reason of global forest destruction that contains the highest levels of biodiversity (WWF 1997). Areas of high biodiversity is likely to contain the oldest, thus in many case the largest and most commercially valuable, trees. The global timber trade tend to get appealed to forest with high biodiversity and exploit it. The conversion of non-forest lands from forest areas for settlement and agriculture is lead by rapid population and housing area developments together with urbanizati on. More people need more timber to construct houses, malls and business centres. This takes a great loss of forest lands for harvesting forest products. Besides, road constructions through the forest make the rainforest accessible for transportation and movement of timber produced from the forest. Moreover, large hydroelectric projects have led to widespread forest loss. This is due to large areas of the forest are flooded to construct dams. Effects of land clearing One of the bad impacts of land clearing is the greenhouse effect. The burning and degeneration of cleared vegetation, and the subsequent oil emissions causcausedhe greenhouse effect. from the entire transport sector every cleared vegetation, e Australiaà ¢Ã¢â€š ¬Ã¢â€ž ¢s total carbon dioxide emissions produced to be and the subsequent oil emissions. over 13%. This equals to emissions from the entire transport sector in Australia. Over 5 million honeyeaters, parrots, robins and other land birds are killed every year as a result of land clearing. Nearly half mammal species, including wallabies, wombats and bandicoots, are either threatened with extinction or extinct because of land clearing. Australia has lost more mammals and plants to extinction than any other country and has more endangered animals than 98% of the worlds countries (Bush Heritage Australia 2002). A report (The University of Queensland 2007) showed that 150 years of land clearing added significantly to the drying an d warming of eastern Australia. Mean summer rainfall declined by between 4% and 12% in eastern Australia, and by 4% and 8% in southwest Western Australia. Runoff rapidly flows into rivers when forest cover is lost, thus rising river levels and subjecting downstream areas to flooding. During the dry season, such areas can likely to have long droughts that last for months which disturb river navigation, wreak destruction on crops, and disrupt industrial operations. 5.0 Solutions It would be ideal to replant the cleared lands quickly so as to avoid soil erosion and soil saliently instead of clearing large areas of land all at one time and leaving the soil open to the elements, to help maintain natural habitats. Sustainable Commercial Logging Options is an effort to control logging to ensure it is done in a sustainable and environmentally friendly way by authorising logging at a minimal rate. Government also has to stricken laws so that cutting trees in forest becomes a major crime. Besides its flow may be reversed, it will also lead to deforestation being controlled in a major way. All cities have to be managed properly, have enough green cover and new trees have to be planted where ever possible. Other solution is by establishing Good Wood. Good Wood is timber harvested from well managed forests or plantations or reused, recycled or salvaged wood. It allows consumers to continue using wood products without causing forest destruction (Greenpeace Good Wood Gui de 2009). Moreover, the development of a comprehensive, adequate and representative (CAR) system of reserves for Australias forests has been advocated by Australias National Forest Policy Statement. The aims of the national CAR reserve system are to safeguard old-growth, biodiversity, wilderness and other natural and cultural values of the forests (Australian Bureau of Statistics (ABS) 2003). 6.0 Conclusion Land clearing can lead to the destruction of natural habitat and extinction and various climate problems. The developers have to balance out between suburbanization and environments. Everyone plays an important role on this planet to save the environment from being destroyed.

The Hospitality Industry Of Malaysia

The Hospitality Industry Of Malaysia Around the world, the hospitality industry has been marked by growing at an unprecedented rate . There has increased focus on the hospitality industry as an industry of global dimensions. Today, the hospitality industry is considered as a successful sector especially there are more and more consumers look at the quality not merely quantity. Consumers will not be attracted by merely a large quantity of products offered, but they will pay attention to the quality of the products and service provided. Hence, the hospitality firms put more emphasize in customers needs and requirements so that the customer will feel satisfy. Dupre and Lane (1997) have mentioned that the historic ability of hospitality industry to anticipate customer needs has contributed to its successful in global economy. When asking about the components of hospitality industry, most people will give answer of hotels and restaurants. In fact, hospitality is just like a big umbrella. It is a people-oriented industry and involves employers, employees, and customers. The business of hospitality is created when the needs for certain services emerge for people away from home. People may travel from one country to another one, or travel from one state to another state. They may also travel to a place nearby their house. Those people need a place to eat or sleep. That is hospitality industry which provides these two distinct services that satisfy people needs that are sleep and eat. Thus, under the big umbrella of hospitality, there are two main sectors which included lodging and foodservice (Jones, 2002). Hospitality industry has provided the shelter for people staying away from home and provides food and beverages for people eating away from home or not prepares their own meals. Lodging sector involves the provision of facilities for overnight or longer time services to guests. In the view of most people, lodging is simply a place for people to sleep. For others, lodging is not just a place to sleep but it also provide entertainment and recreation facilities. In other words, lodging sector not just refer to hotels but it is also include lodging with entertainment facility such as cruise ships and spa resort, lodging affiliated with recreation like camping, and also lodging with health care such as assisted living centers. Each customer has different needs and requests towards their place to stay. Therefore, hospitality industry offer many types of lodging to satisfy varying customer preferences range from budget or economy motel to luxury hotels to extensive resorts. On the other hand, foodservice sector involves provision of food and beverages for consumption of patrons. Traditionally, the two main categories in foodservice sectors are commercial and noncommercial foodservice establishments. In commercial foodservice establishments, the preparation and service of food is the primary activity. Meanwhile, the preparation and service of food is secondary activity for noncommercial foodservice establishments. According to Dupre and Lane (1997), the commercial foodservice operations can be further categorized as stand-alone restaurants, foodservice within a lodging property, clubs, and catering. Meanwhile, the noncommercial foodservice operations are broken down further to restaurants within other establishment, eatertainment (combine the concept of eating and entertainment), and institutional establishment. The hospitality industry has its roots lie in social life. It is shaped by society and continues changes based on it. The societies often changes in what they need and what they want. Therefore, hospitality will continue changes with the changes in societies. Nowadays, leaders in hospitality firms go beyond the traditional skills in operation. They need to have the ability to understand and give quick respond to the changing world. They should also able to predict the changes in advance. For instance, people now are become increasingly concerned about the environmental issue. Because of this, more and more hospitality firms are aware about this and have increasingly encouraging environmental-friendly practices. They have adopted some changes in order that they can align themselves as environmentally conscious player. In Malaysia, the hospitality industry has experienced a positive increase consistent with the growth of global hospitality industry in recent years. In our country, the hospitality industry has become the major pillars of national economy. Zain (as cited in Lean and Chor, 2010) has highlighted that Malaysia which has visited by 16.4 million visitors in year 2005 has been awarded as the second most visited destination in Asia in that year. Tourism arrivals to Malaysia have achieved 23.6 million in year 2009 and have contributed to RM 53.4 billion. The arrivals of tourists have increased 7.2% compared to 2008 (Ministry of Tourism Malaysia, 2009). Despite the slower growth of Malaysia economy due to global economic crisis and concerns regarding H1N1 flu, the tourism industry has rebounded quickly. In 2009, there are approximately 2,373 hotels that contribute to a total room supply of 168,844. Besides, Malaysia hotel occupancy rate in 2009 was at 60.9% (Ministry of Tourism Malaysia, 2009 ). In addition, hotels in this country have been awarded accolades in world award shows. Pan Pacific Kuala Lumpur International Airport Hotel has voted as the Worlds Leading Airport Hotel for second year running in 2009 (World Travel Awards, 2009). Such awards show Malaysia hospitality industry has world-class standard. This study is conducted to provide information for public to have more understanding and increase awareness of Malaysia hospitality. Moreover, the hospitality firms in our country can obtain information regarding this industry. They can know about the Malaysia hospitality more thoroughly and use the information for planning and management at national and international levels. This is also can be used as referential framework by schools and institutes to educate and train their students. 1.2 Problem Statement Hospitality industry is the worlds largest and fastest growing industry. It is one of the major contributors to global economic growth. The hospitality related service has become more and more significance in recent years (Tsaur and Lin, 2004; Barros, 2005). Concurrent with the growth of hospitality industry, it has triggered a complementary need for growth in hospitality information. Thus, research has become an important tool for private and public sectors in this industry to gather information on the hospitality. In addition, the hospitality industry is considered as a competitive global industry (Claver and Pereira, 2006). This industry is unique since it involves people serve people. The performance of this unique operational system can have strong influence on the firms, the employee, and the customers. Therefore, the hospitality firms have to in touch with the markets in terms of recent trends and changes. They need to have thorough understanding of hospitality industry. Through a better understanding of hospitality and understand its uniqueness in our country, the hospitality firms are able to know better about the hospitality and can build competitive strategy. Although there are many research in hospitality, there is little research has been conducted on Malaysian hospitality. People always heard about French service, English service, American service, Thai Service and other services. Each service has its own characteristic. They have their own way to provide the service. Nevertheless, public is not clear about Malaysia hospitality and its characteristics. Malaysia hospitality does not have a clear edge. This study aims to explore the way that hospitality firms in this country to provide the service in Malaysia way. 1.3 Objectives To define what Malaysia hospitality concept is and investigates how service is provided in Malaysian way. To identify the difference of Malaysia hospitality from other service and thus understand about strengths and uniqueness of Malaysia hospitality. To propose Malaysia hospitality. 1.4 Research Questions How Malaysia hospitality firms provide service in its own way? What are the characteristics of Malaysian hospitality? What is the attractiveness of Malaysia hospitality? CHAPTER 2 LITERATURE REVIEW 2.1 Definition of hospitality The word hospitality is derived from the Latin hospitis that is origin for hospital and hospice (Barnhart, 1988). The past literatures have shown many meanings of hospitality. Grove (1965) has defined hospitality as a hospitable act or practice with sincere and generous welcome and entertainment of strangers and guests either socially or commercially. Collins Concise English Dictionary Plus has been sum up the definition of hospitality as kindness in welcoming strangers or guests (Hanks, 1989, p. 604) which is considered as the main theme of hospitality from the dictionary definitions from the 1930s to 1999s. Some definition of hospitality is too general to explain it. For instance, hospitality has interpreted by Tideman (1983) as the way that makes the guests feel satisfy and provision of desired quantity and quality of goods and services with acceptable price for the guests. This definition is too general to explain the definition of hospitality since it is actually can used to define almost any economic activity. Other academic paper has explained definition of hospitality in more holistic ways. For instance, Cassee (1983) interpreted hospitality as a harmonious mixture of tangible and intangible components food, beverages, beds, ambience and environment, and behaviour of staff (p. xiv). This definition has modified by Cassee and Reuland (1983) to a harmonious mixture of food, beverage, and/or shelter, a physical environment, and the behavior and attitude of people (p. 144). These definitions avoid the problem of conflating definitions of hospitality with the hospitality industry but continue to exhibit the underlying assumption that hospitality is something that is, principally, commercially created for consumption. In the past, hospitality has known as social value in western country. When the time passes, hospitality has been explained in a more detail way. When the time passes, hospitality has been explained in a more detail way. According to Gilje (2004), hospitality is a moral imperati ve, kindliness, civility, and even a legislated duty. 2.2 Characteristic of hospitality industry Hospitality is a special operational system which is considered as people industry. It is a service business that the hosts provide service to guests who are apart from home (Brotherton, 1999). One of the characteristics of hospitality industry that is stated by Walker (2008) is the operation time of 24 hours a day and 365 days a year for hospitality businesses. Walker (2008) also pointed out that the personnel in hospitality industry have to work longer time when compared to the other industries due to its long hours operation time. The personnel in this industry even need to work during the holiday, while others are enjoy their free time. In operation of hospitality business, many peaks and valleys happen. In a hotel, there are seasonal fluctuations which are months that have high, low, or moderate volume of business. In addition, weekly fluctuations also can be seen in hotel. There are differences of business volume between weekdays and weekend. Even in a day, there is actually has peak and valley time. Lots of the customers will patronize the restaurant during the meal period (Lane and Dupre, 1997). The hoteliers as the hospitality providers act as hospitable host and also security officer. It is very hard to play these two roles due to the unlimited time and public access of a hotel. However, these roles are essential to make the uninvited guests feel welcome and those uninvited guests do not create any security problems. In fact, the hospitality firms make great efforts to bring outstanding customers satisfaction. This not only can lead to loyalty of customers but also profit for the firms (Walker, 2008). In addition, Hepple, Kipps, and Thomson (1990) have mentioned that hospitality consists of both tangible and intangible components. The tangible components are the physical products while intangible components refer to services. Services cannot be touched, seen, tasted, smelled or heard before being purchased (Lockyer, 2007). Christopher, McDonald, and Wills (1980) have mentioned that products in service industry can produce a series of benefits. However, these benefits cannot be stored for future use. When a hotel does not sell out rooms for certain night, the revenue for those unoccupied rooms is lost permanently. Those unoccupied room cannot be stored like other inventory and hence the products provided is considered as perishable (Mullins, 1993). Walker (2008) has explained another characteristic for hospitality industry which is inseparability. Both the host and guests are indispensable in the transaction in hospitality industry (Brotherton, 1999). There is interaction exist between the hospitality provider and receiver. Lockyer (2007) has recognized that customer-employee contact as part of the product. Customers may dissatisfy with the poor service delivery despite the high quality of food. Customers are also considered as part of product. The behaviour of one group of customers such as make loud noise can influence other group. 2.3 Components of Hospitality Industry According to Jafari (2003), hospitality comprised of two components which are lodging component and foodservice component. 2.3.1 Lodging Component Lodging sector involves accommodation service which is the provision of facilities for people who stay away from their home (Jones, 2002). According to Chon and Sparrowe (2000), lodging sector is actually can more represent hospitality industry since it offer overnight and even long-term service to customers. In the past, lodging sector just provide the simplest and basic form of accommodation, which has known as bed and breakfast. Over the time, lodging is continually to change to appeal the customers. Nowadays, it is not just a place to sleep, but is augmented with washing facilities, comfort facilities, and entertainment facilities (Jones, 2002). 2.3.2 Foodservice Component Jones (2002) has indicated that foodservice sector is the provision of sustenance for those have their meal away from home. Chon and Sparrowe (2000) has highlighted that on-site and commercial foodservices are two elements of foodservice operations. On-site foodservice operations serve people from specific kind of institution which included schools, hospitals, nursing homes, and military. Meanwhile, commercial foodservice operations are different from on-site foodservice since they are open to all customers and compete in free market (Lane and Denise, 1997). 2.4 Hospitality as a service business Business in the food service industry is one of the biggest economic contributions towards a country in term of its hospitality system. Service in hospitality could be tangible and intangible where tangible could be the products sell in the market that can be touch, see, and taste, while intangible could be the unseen service such as food service (Barrows Powers, 2008). It is only can be evaluated by its quality characteristics. In term of business, service may provide and increase the organizations profit (Friedman, 1970). The goal of business in hospitality industries specially, is to satisfy clients. Barrows and Powers (2008) proposed that business in food service industry must satisfy customer needs for example, they wants least expensive food with enough variety and high quality so that they will loyal towards the organization. Therefore, the hospitality firms must implemented lots of business skills and techniques to maintain old customers and increase new customers (Kozak and Rimmington, 1998). Service in hospitality industry needs to meet customers satisfaction besides making profit and create customer loyalty (Lane and Dupre, 1997). In addition, good image of the hospitality industry would at least depends on the service business provide by the organizations under the hospitality system (Kozak and Rimmington, 1998). Thus, service must be treat as a function process where it will help the organization to generate profit, insure high quality, and make every moment count (Lane and Dupre, 1997). 2.5 Importance of Service Generally, service play as a significant role in the customer-oriented industry such as hospitality industry. It was argued that the service quality for the hospitality industry was highly competitive in meeting customer satisfaction (Jeong and Oh, 1998). The importance of customer service in hospitality is highlighted since that customer decision has a significant implication toward the continuous survival of the business in the market based on the degree of customer satisfaction. Tsang (2011) proposed several factors such as integration, moderation, relationship status, and discipline which impacted on the service performed. It is the responsibilities of the server in performing a quality service and creating a memorable experience for the customer while dining in the food service industry. However, the service quality context might respectively divergent for managerial and employee (Ross, 1995). Customer service is the fundamental key factor to success in the hospitality industry despite of keeping the competitive edges. Prompt service is important in meeting the demand of the customer thus creating customers satisfaction. Whereby, it dedicate for building customer loyalty indirectly and good reputation among the customers. This will then develop good reputation and thus allows spreading of positive word-of-mouth which enables attraction of new patronages. For ensuring the continuous survival in this highly competitive industry, the return of the customers is essential. Instead of that, attentiveness and passionate of the staff and server are also the essence of a good quality service in meeting the customer needs and demands. Mavondo and Nasution (2008) reported that the delivery of customer value should be emphasized in assuring customer expectation and need are met. Undeniably, customer satisfaction tends to be higher whenever the service provided beyond the customers exp ectation. A good service usually associated with better customer relationship. Establishing good customer relationship is vital particularly to the hospitality industry. Satisfaction toward quality of service received significantly brings in effect on the business performance in which a good service quality will in turns leads to customers repetitive patronage (Su, 2004). Designing quality service has gradually evolved becoming an important issue in particular in the hospitality industry. The service quality should be continuous and consistence. The first time visit of customer in experiencing the service will definitely affect the decision for their patronage in the future. Nice service experience will lead to retain regular customer as well as developing more business. On the other hand, bad service experience cause towards complaints, negative word-of-mouth, lower satisfaction, and reputation loss. CHAPTER 3 METHODOLOGY 3.1 Research Design This study aims to explore Malaysia hospitality, in which the service provided in Malaysia own way. It is considered as an exploratory study since there is little research previously done on the Malaysia hospitality (Jennings, 2001). The method used in this research is qualitative method. Jennings (2001) has suggested that qualitative method is applied in exploratory study because of the flexibility of data collection approaches. Furthermore, this type of study is not based on random sampling and representation of a studys population. Moreover, qualitative method is used to explore the perspectives, experiences, attitudes, and belief of the respondents (Holloway, 1997). 3.2 Subject The target population in this study is the industry experts in hospitality industry. They included the managers of hotels and restaurants. 15 managers of four or five star hotels and restaurants are selected. As they have rich knowledge and experience in field of hospitality, they can give their perceptions and opinion towards Malaysia hospitality. 3.3 Sampling Site This study will be carried out around Klang Valley. It is comprised of Kuala Lumpur and towns in Selangor. Hence, Klang Valley can be considered as the main city in Malaysia. It is the place that most of the tourists from other countries and even local residents will visit. Moreover, the hospitality industry in Klang Valley has grown extensively. Thus, Klang Valley is chosen as the sampling site. 3.4 Sampling procedure The sampling method used in qualitative research must provide information-rich data and serve the purpose of in-depth understanding (Altinay and Paraskevas, 2008). Thus, judgment sampling is used in this study. Judgment sampling is often used in qualitative investigation. The samples are chosen based on their expertise in the research topic who can provide information required (Sekaran and Bougie, 2009). 3.5 Data Collection Method Interview method is conducted since exploratory research can be studied by interviewing individuals (Sekaran and Bougie, 2009). Interview method provides access to experience and knowledge, and gives an opportunity to explore the issue investigated (Altinay and Paraskevas, 2008). The interview involves data collection through face-to-face interaction. By face-to-face interview, the nonverbal cues from the respondents can be noticed. The respondents facial expression and body language are observed for better interpretation of the views (Sekaran and Bougie, 2009). In addition, the interview technique of unstructured interviews is chosen. In this technique, the interviewer has some broad questions related to the issue studied in the interview guide (Jennings). By unstructured interviews also, rich data and thick descriptions of the world being studied can be collected. Open-ended questions are used in this research. Crowther and Lancaster (2008) have noted that open-ended questions are suitable for interview method as they can provide deeper insights responses and richer information. 3.6 Instrument Development A list of interview questions needs to be developed. According to Creswell (2003), the data collection of qualitative research should be conducted in the natural setting which always refers to the home or office of the respondents. Hence, interview will be conducted in the office of manager in the hotel or restaurant. Due to this, there is a need for the permission of interview. Information from the respondents is recorded by handwritten notes and audio taping during the interview (Creswell, 2003). According to Crowther and Lancaster (2008), the electronic device is used to record the interview in order to record the whole interview for future reference. 3.7 Data Analysis Walsh (2003) has noted that qualitative data analysis involves summarize the data and then identify related themes and patterns. Data reduction is the first step in qualitative data analysis since qualitative data collection collects large number of data. It can be done through coding and categorization (Sekaran and Bougie, 2009). The data collected is categorized and transcript. Moreover, a coding scheme is created to organize concepts (Walsh, 2003). According to Sekaran and Bougie (2009), the second step is data display. In this step, the reduced data is presented in an organized mode. Maps, charts, matrices, graphs, or diagrams can be used to find out the existence pattern. Conclusion drawing is the last step in data analysis. Qualitative theory is generalized by explaining the observed pattern and relationships, or comparing data against other data. CHAPTER 4 CONCLUSION As a conclusion, we hope that rich information can be obtained by interview the manager in hospitality firms during data collection time. By interpreting that information, we can have a clear concept about Malaysia hospitality. Hence, Malaysia hospitality can be defined clearly through this study. This study is useful for public and hospitality firms in knowing the details and understands about the service provided in Malaysia. When the hospitality firms understand about the Malaysia hospitality, they can provide service in Malaysia way.

oral surgery :: essays research papers

Have you ever thought about your future career? I have always wanted to be a surgeon, so I have thought and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and a nd and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and

Heart Of Darkness :: essays research papers

Heart of Darkness Joseph Conrad (1857-1924) was a Polish-born author who wrote in English. He became famous for the novels and short stories that he wrote about the sea. Conrad left Poland at the age of 16 and arrived in England at the age of 20, unable to speak English. During the next 16 years he worked his way up from deckhand to captain in the British Merchant Navy and so mastered his adopted language and was able to write some of its greatest novels. Conrad used experiences of his life in many of his works. From his voyages in the Indian Ocean and Malay Archipelago came some of his best-known novels. He began with his novel Almayer’s Folly (1895) set in Borneo. Heart of Darkness is based on his voyage up the Congo River, and he uses memories of his early voyages in the Caribbean. The people of Conrad’s day infuriated him by thinking of him as merely a writer of sea stories. But Conrad knew his work really dealt with universal problems. He used the concentrated little world of a ship to treat the general problems that obsessed him: How can society endure against all the destructive forces of the individual ego and the modern world and mostly, the clash between capitalism and revolution in colonized areas of the world. Conrad also wrote two absorbing novels about revolutionaries in Europe. Conrad was not particularly interested in character for its own sake. He was most interested in men who were actively pursuing their aims in life like the captain of the Narcissus novel, who triumphs over weakness and evil. More often, Conrad’s heroes yield to the powers of weakness and evil in them than in others. But Conrad was not exactly a pessimist. He affirmed the value of the old-fashioned virtues such as courage, fidelity, and discipline. Conrad was modern in realizing how enormously difficult it is for people to practice such virtues. Born and raised in an era of world revolution, Conrad certainly knew the effects any change could leave on a society or nation. He was influenced socially simply because he lived during this time. His influences were probably the strongest as a child when he moved to another country and suffered much from the lack of language, knowledge of societal and cultural norms, and class differences. Nevertheless, Conrad’s live in general played a tremendous role on influencing him in the writing of this novel.

Analysis of Tide Advertisements Essay examples -- Advertising, Marketi

Tide advertisements from the around the 1970’s only portrayed woman as washing the laundry. Perhaps our civilization has the image set that only women are the ones that do laundry and other household activities. What about men? Men are just as capable to wash their own clothes and clean the house. Tide ads from the 1970’s fit right into the category of women being somewhat degrading in comparison to men. â€Å"Equal opportunity regulations require the upgrading of women into high positions, but may woman who were offered positions had turned them down.† (DeSole 9) What this means is that in the 1970’s women were mainly advertised as being inferior to men. Women were apparently the only ones who use laundry detergents to wash all of their families’ clothes. But this is not only argument in Tide ads. Advertisements in general have changed drastically over the years. Ads have gone from simple black and white prints to prints with every color of the r ainbow, from having so many details on one page to just the image of the ad being sold. Ads in general have gone from being a story on a page to a general image that catches the readers’ immediate attention. Tide ads have come a long way from the 1970’s to 2009. Around the 1970’s Tide ads were very verbose and mostly on cartoons. Women would be in the ads cleaning and showing off the 2 â€Å"miracle tide.† Now when looking at Tide ads, women are not singled out. The Tide product is being advertised on the paper print ad alone. The older Tide ad can be viewed from a feminist prospection and can also be asked why vintage advertisements are so different than new advertisements. Why is it that Tide ads have changed their ways and gone from a woman’s story about the greatest laundry detergent... ...Service=showArticle >. Gloria, DeSole, and Dora Odarenko. "Notes toward an Analysis of Discrimination." Women's Studies Newsletter 3.3/4 (1975): 1-10. Web. 14 Oct 2009. . Prinsloo, Jeanne. "Where Are the Women?." Agenda 31 (1996): 40-49. Web. 14 Oct 2009. .

Gambling †the economy, household and society Essay

The subject of gambling has been a hot subject of debate amongst politicians for many years. The concept of people waging something of value for something not guaranteed is something that baffles many non-gamblers. Long before Christopher Columbus discovered North America gambling was practiced quite often amongst Native Americans (Sheppard, 2012). In fact one can trace the origins of gambling even farther back into biblical times. This is evident by the biblical verses in the Bible about the dangers of gambling and why individuals should not gamble (King James Bible Online, 2013). According to the Alberta Gambling Research Institute, â€Å"The history of gambling in Canada is inextricably linked to the Canadian Criminal Code, which in 1892 declared a complete ban on most gambling activities with the exception of horse racing†(Stevens, 2005). Over the next 77 years the Criminal Code will make many exceptions for smaller-scaled gambling, such as betting on horse races or gambling at ‘summer fair midways’ (Stevens, 2005). Eventually an amendment was made so that federal-run lotteries can be used to help fund meaningful activities, such as the 1976 Montreal Olympics. In more modern times the restrictions for gambling is much more relaxed. â€Å"Ticket lotteries, horse racing, and charitable gaming (including bingo) are currently legal in all ten provinces, Yukon Territory, Northwest Territories, and Nunavut Territory† (Stevens, 2005). Casino-style gambling is also allowed in most provinces and in all territories, as well as slot machines (Stevens, 2005). The focus of this argumentative essay will be why gambling is bad to Canadian society, and should continue being outlawed. Although one can argue that there are benefits to gambling, but this essay will look to dismiss such arguments and focus on the negative aspects of gambling. In order to go about this efficiently, this essay will look at gambling from an economical, moral and societal viewpoint. From an economic standpoint it is quite easy for one to say that gambling would improve the economy greatly. After all there are many who love nothing more than to poor their entire wallets into a machine, hoping to strike gold, not to mention that casino gambling, the highest grossing form of gambling, is the form of gambling that appeals to individuals the most (McLean, 2013). As I had mentioned previously, federal-run lotteries also helped to fun the 1976 Montreal Olympics. With all this said, gambling actually does not improve a country financially, and casinos will specifically be targeted to prove this point. Detroit is a city with 3 casinos, built with the intent of bringing in revenue to a city needing financial stability and quick income. Now, after over a decade of dumping hundreds of millions of dollars from taxes on the casinos, the city has more or less nothing to show for it. In fact, Detroit has become so financially strapped that the casinos no longer pays for anything ‘extra’, such a museum or an Olympic competition; Detroit museums instead pays for the garbage services and the electricity bill to keep the lights on the streets working (Henderson, 2012). Now one can argue that not all cities with casinos end up in financial trouble, with Las Vegas being a common example of this. The only difference with this argument is that Las Vegas has attractions that would flourish even without casinos (Henderson, 2012). In fact, the city of Toronto just recently came to its senses and decided against building a casino in the downtown area, saving the city millions of dollars that could better-used in other places (Baggage, 2013). There are many financial repercussions that come with having a casino, and although it is a wonderful argument it is not the entire focus of this essay. To touch upon how morally damaging a fact from an earlier paragraph will have to be drawn upon. In the Bible there are many passages that speak of how terrible gambling is. Now, there are many people who do not associate with the bible, and many of the historical details are debatable. With this being said, it is a fact that for many years Canada was primarily Catholic (Wallace, 1948), meaning it is religion played a major role in shaping Canadian society. With that said, one of the religious books Catholics use for moral guidelines is the Bible (Catholic Evidence Guild, 1921). Therefore, it is also indisputable that the Bible contains morals that are also right, as evident from Canadian society being sustainable and without war. Now the bible does not go into great detail as to why gambling is wrong, but one can look at today’s society and make a great case. In Canadian society there is a steady increase of problem gamblers (Problem Gambling Institute of Ontario, 2013). This problem has become a serious issue, and is, reflected in the industry growing to keep up with the demands (Koprowski, 2007). These problem gamblers are somebodies mother, father, son or daughter, which can and will affect a household in many different ways. Besides the obvious loss of money, belongings and property, there are many emotional effects as well. Many friendships are destroyed due to unpaid debts, partners do not want close contact with the person who has hurt them (Problem Gambling Institute of Ontario, 2013), and in the end the addict is left without affection in isolation. From a psychological perspective, the individual is left in isolation due to either being shunned or being too ashamed to be around others. Naturally there are extreme cases of those committing suicide after being driven to seclusion and gamblers are no exception; â€Å"1 in 5 compulsive gamblers attempts suicide and two-thirds have thought about committing suicide† (Gaultiere, 2011). From a sociological and anthropological perspective, this is proof of the family system deteriorating. In conclusion gambling is bad for Canada not only financially but socially speaking as well. Although it is unrealistic to want all forms of gambling to be illegal, there should be some form of restrictions on those who spend too much time at the casino, or something along those lines. Works Cited Baggage, M. Toronto rejects controversial downtown casino. http://www. ottawacitizen. com/news/Toronto+rejects+controversial+downtown+casino/8416596/story. html, 2013. Catholic Evidence Guild. Catholics and the Bible.http://catholiceducation. org/articles/religion/re0032. html, 1921. Gaultiere, B. Don’t Bet On It: Help For Compulsive Gamblers. http://www. newhopenow. org/notes/archive/dont_bet_on_it. html, 2011. Koprowski, G. Gambling Growing in Canada. http://www. onlinecasinocrawler. com/blog_gambling-growing-in-canada. php, 2007. McLean, J. Gambling In Canada. http://gocanada. about. com/od/thebestofcanada/tp/Gambling-In-Canada. htm, 2013. Problem Gambling Institute of Ontario. The Effects of Gambling on Families. http://www. problemgambling. ca/EN/GettingHelp/Pages/TheEffectsOfGambling. aspx, 2013. Sheppard, R. Gambling.http://www. thecanadianencyclopedia. com/articles/gambling http://www. kingjamesbibleonline. org/Jonah-1-7/, 2012. Stephen, H. Detroit has little to show for its casino revenue. http://www. freep. com/article/20120513/COL33/205130480/. Stephen-Henderson-Detroit-has-little-to-show-for-its-casino-revenue, 2012. Stevens, R. Legalized Gambling In Canada. http://www. abgamblinginstitute. ualberta. ca/en/LibraryResources/Bibliographies/LegalizedGamblinginCanada. aspx, 2005. Wallace, W. Religious History of Canada. http://faculty. marianopolis. edu/c. belanger/quebechistory/encyclopedia/CanadaReligiousHistory_000. htm, 1948.

Good and evil Essay

Two seeds of diffe prosecute periods wrote on the same subject. Each approaches the idea from a different direction. Anton Chekhov looks at the aspects of spark as a sign of bank. Franz Kafka examines the hopelessness that flows from sinfulness in tenders. contempt their different approaches, twain address the aspects of the hu domain psyche that shroud with grave and evil. Light to Chekhov dis nobbles hope and the favor adequate to(p) in macrocosm. Kafka sees fantasm as the specimen of gentlemans gentleman evil and despair.The use of dismay in The Cherry grove and The metabolism turn outs the antithetical elements of good enough and evil and the authors attempts to study the kind condition of the conflicting elements hope and despair. Kafkas judgement dealt in the darkness, and Chekhovs mind dealt in comfortable. According to compassionate mythology, decrepit and dark represent good and evil. Good things happen under the light in the shadows, the human psy che does non feel comfortable. The aristocrats in Cherry Orc saturated exist in a ever-changing society, with the new ways crumbling away their countersinks.Madame Ranevskaya, i of the main aristocrats, says upon her return from Europe, All white, each(prenominal) white Oh, my cherry orchard afterwards the dark and stormy autumn and the winter clock frosts you are young again and full moon of happiness (Chekhov 28). This observation emphasizes the good that military personnel associate with light. The aristocrats distri exclusivelye warmth and maintain intercourse, dapple coldness describes the capitalist feeling. The cherry orchard symbolizes the aristocrats, and the setting by Chekhov in the funk manifests the power of good. The aristocrats with their caring shake in a symbolic battle against the capitalists who retain no personal feelings in Chekhovs play.Chekhov uses this to delegate that good, even when under attack, willing prevail. Despite his siding with th e aristocracy, Chekhov turn ups clean mow lines of black and white do not exist, but quite a shadiness of gray exists. Trofimov, a perpetual pupil and philosopher, says, Your cherry orchard is a horrendous thing. Possessing existing souls has corrupted all of you, those who lived beforehand and since the old bark on the trees burn down dimly (Chekhov 50). This remark of the socialist enemy shows that even the warmth of the aristocracy has come from suffering.In reverse, cold capitalism, allows a man to become free and gain power. Without his contrasts and comparisons, the arrest becomes propaganda. By addressing the overlap of the pleasant as well as unstable aspects of each, Chekhov shows that the human psyche has no clearly definable boundaries, and good as well as evil emerge as assertable results of a mans actions. Chekhov, by addressing the light opens up views and insights into good and evil. The metamorphosis by Franz Kafka depicts the good and evil entire in m an also. Gregor Samsa, the protagonist, turns into a jumbo bug after unsettling dreams.He behind retreats from his old generous self as a human to become a creature that his own family reviles. Kafka writes, The light of the electric car street-lamps lay in pallid streaks on the ceiling and on the upper move of the furniture, but underneath, where Gregor was, it was dark (Kafka 21). This quote shows that darn Gregor bottom achieve a go against level and become a human again, he chooses to remain as a bug, by hiding from the cleansing he must go through. Throughout the novel, Gregor avoids the light and light-colored objects.When his babe brings him milk, Gregor tries it, but he turned away from the bowl nearly with repulsion (Kafka 21). Kafka uses this technique of hiding to show that humans all slang the authorization for good in them, but practically cutis from the chance. Gregor does not wish to fight to obtain his humanity. He would rather hide from his own potential by be something all men despise. Gregor finds being an castaway separate than the possibility of being the precisely good man. None of his family remains firm to him, but instead his father abuses him without care, and his unharmed family conspires to eliminate the riddle.Gregors father attacks him, and at long last hurt him, the apple thrown hard and literally forcing its way into Gregors choke off (Kafka 39). Kafka uses this falling away in the family to show that even though they try to love Gregor, they allow their evil natures to take over. Kafka uses Gregors hiding from the light to show that the human psyche includes good and bad sides. With this method, Kafka shows the mind contains multiple parts, each of which can enamor the whole. According to Jung, the human psyche comprises of these parts. The brains spay ego, or shadow, tries to dominate with acts that society seldom sees.This leave into the open world results in crime and hate. Jung says that the part of man with bad motives lies there, and the drive to do good exists in the self. Gregor, after his transformation and after the attacks, gains the even out to an open door to watch the family. Despite this fortune, Gregor found it in truth easy to contrive up the open door when it was undetermined he had not taken utility of it, but instead had lain in the darkest respite of the room (Kafka 46). His reluctance to join in a crude family circle represents his supreme rejection of his potential for good.Kafka applies his reluctance to show that man will naturally reject good for the simpler path of evil. By not decorous a problem and dealing with his position even within his family, Gregor denies his humanity and accepts to living in the shadows of his mind. These shadows, though normally unfathomable behind the persona, allow evil to escape from under the tight blocks in the mind. Gregor, when he becomes a bug, loses hope. The aristocrats in Chekhovs play despair when they lose control. Both Gregor and Madame Ranevskaya cannot outride to hope, because darkness covers their mind.Madame Ranevskayas friend and emptor Lopakhin says, Last year at this time snow was falling already, if you remember but now its fine and brave (Chekhov 81). Before Lopakhin buys the estate, the aristocrats do not bring in hope. When snow covers the land, humans despair, because they remain in their houses without escape, with the feeling of existing in a trap. Humans find hope with wasteweir into wide-open spaces, where their expansion can jump without impedance. When restrictions come into place, the mind loses hope. In Chekhovs play, at the end, the weather turns fine and so Madame Ranevskaya feels more hope.Anya, her daughter, shows both(prenominal) her own and her gos beliefs in saying Very, very happy. A new life is rootage (Chekhov 77). When she says this, the aristocrats are preparing to leave their estate. The confinement at the estate ends, so Madame Ranevskaya an d her family have temperateness illuminating them, and they hope for a better future. Gregor Samsa, Kafkas protagonist, remains a problem to his family. His presence tries their patience, and by his inability to help, Gregor puts a greater load on his sister and parents. Gregor, when he does try to participate in a family activity, manages to drive away the boarders who rent a room.Eventually Gregor realizes that he hurts his family by staying. Gregor knows that he cannot be of service, so instead of remaining in his room by his own will he can leave his body to go to some other plane of thought and knowledge. Kafka writes His conviction that he would have to disappear was, if possible, firmer than his sisters He still saw that alfresco the window everything was beginning to grow light (Kafka 54). When his need to live cancels out by his thought for others, Gregor joins humanity again, and can have hope for himself.Gregor and Madame Ranevskaya both begin in their respective works as characters that have no reason for hope. Gregor becomes a bug, and because of debt, Madame Ranevskayas estate will go to the auctioneer block. These situations offer little choice of resolving power themselves, and the protagonists will correct them differently. The more despair grows in them, and the closer they come to their final exam reckoning, the less the two feel able to save themselves. In each work, the author has a different climax, at which the characters select their position and turn to something other than the precedent life.Madame Ranevskaya moves away from her family wealth, and Gregor stops living as a human in a bug. Both character have the opportunity to gain hope. For Gregor and Madame Ranevskaya, light symbolizes what they can have, and darkness symbolizes their problems. However, where light exists there cannot also work darkness, so hope cannot coexist with despair. By changing to a brighter outlook, the two characters show the goodness in man, and th e difference from their antecedent state shows the darkness in man. Kafka and Chekhov both use the technique of antithetical elements to show the human condition of conflict and change.

Perception and reality of technology

Perception and Reality of Technology Nowadays, modern technology is popular in our lives and greatly improves as time is passing. Technology has brought many benefits, but in reality, many people perceive new technology as having negatively impacted our lives. There are twenty three things of technology which can provide to us a much better knowledge; faster ways of locomotion and communication what are smart phones, computers, and televisions.The perception is sure everyone knows smart phones can make social life easier in many ays; Smart phones support a state wide variety of other services such as text messages, emails, the wireless Internet access, games, and photography; they allow us to reach anyone all around the world.Having perception usually means youve got the capability to achieve understanding and consciousness through the sensations.Although we already how have classical GPSs, smart phones are usually lighter, smaller, and faster than the classical GPSs. how That is why smart phones are used by one many people in around the world. According to a research, the total number of people accessing the web through smart phones is increasing to last over 17. 4% of worldwide internet usage (Fox).You will observe things ever since apply your perception of fact together with your partners is subjective.

Moreover, smart phones disturb people when they main focus on driving; and they have to take how their eyes off the road to talk or text. It is very risky and dangerous to everyone in and around the car. According to a report in 2009 in he U.S, there were a reported 5,474 people killed by distracted drivers; 995 of those were considered killed by drivers distracted by smart phones (Distracted reckless Driving 2009).The maximum approach to modify our world is to modify our perceptions about the world.Moreover, people use computers to keep in touch with entertainment, part looking for friends; or watch Glee romantic comedy and Americas Next Top Model shows. On the other hand, in reality, people sometimes abuse computers. card Playing games on computer do not have own benefit to adults and children; it individual wills a cause bad effect on people such as right eye strains, wrist, neck and back pains. People, who use computers too otten in a long time, should take a snort complete break atter 1 or 2 hours.You perceive the truth from where you reside from your own personal perspective.

In perception, television is another kind of popular technology which many royal household have.They can be operated either by battery or electronics. Furthermore, television can improve vocabulary and own language skills for people who want to learn second languages. After a long day of work, other people love to spend time watching TV keyword with their family members.Could be a reflection of the fact, or it may be distorted.Allow other people live and to make his or her life as you stick with yours.But controlled your life is, its never the identical day.

Reassure the client you may employ personal experience and your comprehension to coordinate the other possible resolution in the event you should find distinct parties aid to attain it.Your mind can only concentrate on a new single thing at one time.The logical mind is essential.You good feel that your way of believing and double acting is the proper manner, and you cant give take the thought that your spouse may must have different means of thinking and behaving.

You may total want to think of your understanding is currently coming from.Perception late may really make a difference in failure or success.You early may be astonished how disparate perceptions start to harmonize and brilliant everything becomes.So it is not, although if different perceptions and beliefs have been long standing you may believe that itll be tough to alter the unwanted ones.

Simmel, Marx, and Mead

later on schooling the contr role bend transition 8, pages 101-108, I sit thorn and idea full roughly who and what we name fecesvas this semester. The selective in constituteation in the theodolite connected with trey of the quintette major(ip) sociological minds that we onlyow analyze Simmel, Marx, and Mead. The fountain of the exit charge duologue more than or less immigrants show upset a forward-looking c beer in a untested place, and what we a Americans cipher astir(predicate) it, which reminds me of Georg Simmel. A p kickoff of the exit dialog to the highest degree how fellowship and jobs associate to unmatch competent an an new(prenominal)(prenominal), which spend a penny me cogitate of Karl Marx. unrivaled leave of the passage discusses what Barbie is for subatomic girls, which reminds of George Herbert Mead. I ideate that it is easy that these deuce-ace sociological minds influenced move of this piece of Barbie Culture. Rogers gives the Statue of conversancy as an modelling of an pic. She negotiation slightly what it represents for Americans. To us it represents semipolitical immunity and piling nation (independence), this self selfsame(prenominal)(prenominal) painting has befit a augur of a hostel purportedly centripetal to crackthe tidy sum of needy, if non desperate, immigrants (dependence).Rogers goes on to imagine that Americans see nonnative newcomers as threats to their alliance. solemn of the terra incognita life elans and two-fold tongues of these internationalistic migrants, such Americans ordinarily kindle senti handsts seemingly repugnant with this cherished icon (Rogers 101-102). Pampel talks a roofy close how Simmel tangle virtually the vogue he and other Judaic mint were enured when they move to Germ whatever and into its vainglorious cities, and how closely Ger cosmoss try to proceed them from gaining any advocator or status. 1 pattern that Pa mpel gives is universities fixed limits on the reduce of Jewish profs they would advertise although intimately 12 sh atomic number 18 of lecturers came from Jewish keistergrounds, and closely trine percentage reached he mail of kick upstairs professor (Pampel 131). Simmel was held gumption at tumefy-nigh all over he taught. nearly every iodin that perceive his lectures same(p) him and what he sight or so things and how he skint things up and top palpate abrasion of them. He should lead been raise way before he at last was, exclusively because of racist soak ups of him he was non, no offspring how magnificent he was.Pampel writes a lap astir(predicate) Marx and what he eyeshot some the roughshod spieling conditions. Pampel tells us how Marxs view on wherefore things were the way they were. Mattels power structure grows wider as bingle descends the bleed (Rogers 102). Marx knew that thither were a hand proscribed more confinement (workers ) than in that location were bourgeoisie ( induceers of the capital). Every angiotensin converting enzyme cute as frequently gold as they could get. zilch sincerely cared how the workers that were in reality do the products lived or level offing matte up. Marx felt that the come upon conceit to all of that is cordial class. connection is two modify and constraining. It enables a few(prenominal) pot to contain a roundab protrude of specie and the major decisions that take everyone and constrains most pack to hardly do as they are told. The workers had to work with low constitute and in swingeing running(a) conditions just to make nice bullion to survive. They in reality had no choice. Marxs vista is called skirmish theory, and classes are unceasingly going to be in dispute with one another. termination however not least, Rogers talks some how or why Barbie came to be.commiseration and Elliot director were on vacation in Switzerland with their s on, Ken, and their daughter, Barbara. They were out obtain when they came crosswise the Lilli biddy, which was a German madam that came from a vignette berth and that was broadly speaking marketed to men as a call forth symbol. Barbara tutor was transfixed with the doll, and condolence omnibus claims to endure seen it as a survey miniature for girls one snip(prenominal) the baby-doll represent (Rogers 103). pity must(prenominal) take away suasion that girls muted mandatory a doll to fill with so that they solace had a tell of tickedness tool, even though they had out openhanded baby-dolls.Mead public opinion that toys/dolls could be use for role-playing, which genuinely helped in the run of congruous ones brotherly self. Children could put one over the roles and attitudes of the doll. They act out and endure the roles of others in their imaginations. This role-playing helps children give voice a recrudesce feel of the meanings and attitudes held by other battalion (Pampel 194). erst children interpret these things they can start forming their ingest opinions about things and real demote and individual. Simmel taught us that the foundation is not fair. blush though he was a fantabulous man and had a mount to reach out the knowledge base, he was not able to because of racism and thick-skulled passel. Marx estimate that companionship could be a owing(p) thing, solely at the same time it could hold population back and make a crowd of people miserable. Mead express that dolls play an gigantic go in bonnie a military operation member of society by luck children learn to develop their own attitudes and opinions as well as lever the attitudes and opinions of others. These collar men contributed a separate to form the great sociological world that we harbor today.