Strategic Management and Strategic Planning Essay

Strategic forethought and Strategic Planning - Essay ExampleThe steer of the paper is to analyze and evaluate how the Gillette Company responded to salutary such a set of circumstances and introduce mixed bag focal point into practice.The Gillette Company is a lead story division of Proctor and Gambler specialized in personal care and household products. In this company, fanciful focus consists of new ideas, new directions, new methods, and new modes of operation (Gillette Home Page 2008). Innovative management is much the same as the second element of creative and innovative activities--better results. Innovative management is bear on with those innovation processes that implement creative ideas and move successfully in new directions. The concepts planned change and managed change refer to changes that are deliberately shaped by the presidency members (managers, consultants, groups). What distinguishes between the two concepts is the type of hoi polloi they refer to (Hag e, 1999). Planned change usually refers to how experts, outside or inside the organization, can help the organization cope with difficulties, and to plan and implement desired changes (Levy and Merry 1986, p. 3). The Gillette Company operates in turbulent environment attach by increased competition. The need for change is caused by new economic and social conditions, technological improvements and innovations utilize by direct competitors of Gillette. In order to remain competitive, Gillette has to respond to market changes and meet demands and expectations of diverse customers. The aim of change process is to restructure the company and introduce technological innovations and IT into everyday practice. These changes will cover organisational structure, climate, morale and culture (Mclagan 2002 Gillette Home Page. 2008). Strategic Planning Defined Strategic planning has many descriptions. It fundamentally answers the question of what will be done. Strategic planning is a leadersh ip instrument and a process. It begins with establishing organisational aims and purposes, followed by formulation of itinerarys and means to achieve those purposes, and provides direction for implementation of practicable or tactical planning (Senior 2001). Strategic planning is a process for setting future direction, a means to stifle risk, and a vehicle for training managers. It is also a process for making strategic decisions, a way to develop consensus among top managers, and a means to develop a written long-range plan. Another definition of strategic planning is that element of a managers job and of the organizations function that deals with the contrivance of change, rather than the simple chemical reaction to it (Senior 2001, p. 54). Strategic planning involves those choices related to overall organizational purpose, oriented towards the future. Strategic planning/thinking entails operational (tactical) planning--the planning of those actions to be taken to put strategie s into effect. This type of planning answers the question of how to get the job done. It a great deal consists of specific objectives accompanied by short narrative action plans (Gillette Home Page 2008). Strategic management may have two diametrically opposed definitions. One is that it is the overall encompassing effort for native management of an