Emerging Technology -Facebook's Timeline Essay Example | Topics and Well Written Essays - 1500 words

Emerging Technology -Facebook's Timeline - Essay Example Ever since this emerging technology was introduced, Facebook has made some significant improvements in its market orientation, which is largely focused on advertisement and marketing. Currently, the corporation attributes 85% of its revenues to advertisements, a situation that has shot the company’s revenues to an all time high in the high in the past five years. Facebook’s Timeline continues to bring the company profits because of the level of dedication that the company has for research and development, which makes it possible for it to provide user-centered service that accounts for the ever growing number of users of Facebook. Currently, there is a massive monthly active user base of 85 million people worldwide. This number, with the data collected through the Timeline makes the company the holder of most personal data than any other ad seller online can have access to. Keywords – advertisements; revenue; marketing; timeline; number game; Timeline; metadata; updates; information mining; research and development; cloud; social media network I. INTRODUCTION As technology advances and the internet become more and more useful, entrepreneurs, especially those whose business orientation is directed at information technology continues to take advantage, depending on their business strategies. More specifically, social media network has come to add up an entirely new paradigm to the concept of internet surfing (Arnould, Albert and Schau, 2009). Bickart, and Robert (2011) note that the total number of internet users have quadrupled since the introduction of social media networking. Clearly Facebook dominates when it comes to the concept of social media networking. But even so, the corporation continues to introduce very ideas and emerging technologies that ensures that it does not only become a global leader in the provision of social networking services but also well tailored advertising services to marketing departments of various multinationa l corporations. In its early days, no one really understood why Facebook will be so much committed to offering free social networking service that brought everyone on board from all over the world but now that the corporation has access to over 625,000 terabytes of compressed data on a daily basis and working hard as online ad sellers, much more sense is being made of the initial moves of the company to be committed to the provision of high quality social media networking service (Brown, Amanda and Nick, 2007). In this paper, there is a critical scrutiny at Facebook’s emerging technology in the form of Timeline to see how this emerging technology makes the corporation more competitive as an online ad seller. II. SURVEY FINDINGS A. Facebook’s Motivation No corporation undertakes a major business strategic program such as what Facebook did without having a core motivation that pushes it to do so (Shirky, 2008). In the case of the Facebook timeline, the motivation has bee n found as the need to have a better focus on advertisement as adverts account for as much as 85% of the corporation’s annual revenue (Surowiecki, 2012). In line with the need for companies to build competitive advantage for themselves in line with their market exposure and the search for customers, a lot more companies are putting emphasis on the 5P marketing mix (Terranova, 2000). But within the 5 strategic scenarios under the 5Ps, promotion has been found to be a very vital component because it has the power of directly targeting consumers or customers to get them to do business with