Travel and Tourism in Sri Lanka Essay Example | Topics and Well Written Essays - 2500 words

Travel and touristry in Sri Lanka - Essay ExampleThis Travel and Tourism in Sri Lanka essay outlines the recommendations what the travel organization of Sri Lanka should do to succeed on the international market and contains detailed and effective market strategy and action plan. merchandising strategy should be associated to the corporate and business strategies and should be consistent in directing competitive thrust on superior management level. As marketing has a large number of activities it has to decide on how it will serve its targeted customers. The marketing strategies should be a guide to achieve goals and objectives in an organisation. It is the base on which marketing decisions are made. These strategies are to be mixed appropriately which helps to achieve the goals in an easier way in an organisation. This mix is known as Marketing immingle. Marketing mix consists of four primary components. These areProduct Product refers to the goods as well as services which an or ganisation offers to the consumers of the reaping and in increase it charges certain amount of price. The buyer pays not for the output but for the satisfaction the product will give. The Sri Lankan company may place its travel packages as their product in the UK market.Price Price refers to the amount that is charged against the products and the services the organisation offers. Pricing mix is an important element as it influences the demand of a product and the profitability of the organisation. An organisation has to keep the demand, buyers capability to pay for the product and etc.